The connected customer growth platform
Customer growth is a team sport. Give it one system.
Penlly brings forms, chat, CRM, AI campaigns and automations into one intelligent flow — so every customer interaction has somewhere to go next.
- Free forever plan
- No credit card required
- Built for teams
One connected system
One connected system for teams who turn every customer moment into their next advantage.
- CRM
- Campaigns
- Forms
- Chatbots
- Automation
Every piece, working together
One clear picture. Every smart next step.
Each Penlly product is powerful on its own. Together, they turn disconnected customer activity into lasting momentum.
See the whole relationship, not just a record.
Every form fill, conversation, campaign and customer detail in one living workspace — ready when your team is.
Explore CRMSwipe for the next product
Find the message that moves people.
Give Penlly your goal, offer and audience. Get email and SMS campaigns that sound like your business and arrive at the right moment.
Explore AI CampaignsSwipe for the next product
Turn website interest into useful context.
Build polished, high-converting forms that qualify leads and immediately trigger the right customer journey.
Explore FormsSwipe for the next product
Make every visit feel like a warm welcome.
Train an AI chatbot on your business to answer questions, qualify intent and give your team the context to follow up brilliantly.
Explore ChatbotSwipe for the next product
Your best work, on autopilot
Turn every moment into a little more momentum.
Penlly reacts to customer behaviour while it is still meaningful, so no thoughtful follow-up gets left to chance.
- 01
Capture intent
A visitor completes your form or starts a chatbot conversation.
Signal captured the moment it happens
- 02
Respond with context
Penlly creates a clear customer record and suggests a relevant response.
Draft reply waiting for your approval
- 03
Keep momentum moving
The right journey runs until your customer is ready for their next step.
Follow-up continues on its own
Built for people doing the work
Less switching. Less guessing. More room to grow.
Connected place to work
Every high-value customer signal lands in the same clear workspace.
Ideas to ready-to-send
Use AI to move from a campaign brief to an on-brand draft in minutes.
Follow-through at scale
Automations keep good opportunities warm without losing the human touch.
Penlly gives our small team the clarity to make every lead feel seen — without building another complicated process around it.
Pricing
Pick a product, pay for what you use
Forms and Email Marketing are live today — each is its own independent subscription. More products are on the way.
Penlly Forms
Lead capture forms that just work
Free
- Up to 10 forms
- Unlimited submissions
- Basic field types
- Public form links
- Submission dashboard
Growth
- Unlimited forms
- All field types
- Submission analytics
- Webhooks & integrations
- AI form generator
- AI assistant chatbot
- Custom branding
- Form embed codes
Business
- Everything in Growth
- Priority support
- Advanced analytics
- Team collaboration
- Custom thank-you pages
- Redirect on submit
- Multi-step forms
- File upload fields
Penlly Email Marketing
AI email & SMS campaigns that convert
Starter
- 500 contacts
- 2,000 emails/month
- Up to 3 lead-capture forms
- Broadcast email campaigns
- Basic analytics (opens, clicks, unsubs)
- AI email generator
Growth
- 10,000 contacts
- 50,000 emails/month
- Unlimited forms
- Email automation & drip campaigns
- SMS automation (1,000 messages/month)
- A/B testing
- Segmentation & tags
- Advanced analytics
- AI writing assistant
- AI marketing agent
- Webhooks
Business
- Unlimited contacts
- Unlimited emails & SMS
- Everything in Growth
- Multi-step forms
- Custom sending domain
- Team collaboration
- Advanced workflows (branching, wait steps)
- Priority support
FAQ
The questions that decide it.
How is Penlly different from Mailchimp or HubSpot?
Mailchimp sends email well but stops at the inbox — no pipeline, no native SMS leg, no deal value behind the open rate. HubSpot has the depth, priced as separate hubs with per-seat costs that small teams outgrow before they grow into. Penlly runs the CRM, the AI copy and both channels on one subscription, so a campaign result reads as revenue rather than a click count.
Is this a real CRM, or an email tool with contacts?
A real one. Custom fields, tags, pipeline stages, deal values and full interaction history per contact — built for teams. The difference is that the CRM and the sending engine are the same system: move a deal to Proposal and the flow attached to that stage starts on its own.
Can I automate follow-ups with email and SMS together?
That's the core of it. Both channels live in the same drag-and-drop builder with delays, branches and conditions, so you can email a lead today and text only the non-openers on Thursday. Consent is stored per channel on the contact record, and opt-out language is appended to every text.
How does the AI generation actually work?
Describe the campaign in plain English. Penlly writes the subject lines, the body copy and the layout, then personalises the content per segment and drafts a matching SMS sized for a single message. It works from your brand kit and past winners, and nothing sends until you approve it.
Can I import my existing customer list?
Yes — CSV, lead forms or webhooks. Map your columns to fields once, and Penlly deduplicates on email, preserves your tags, and drops contacts into the segments and pipeline stages you choose during import.
Is there a genuinely free plan?
Starter is free forever: 500 contacts, 2,000 emails a month, three lead-capture forms, the AI email generator and 50 SMS credits to try the second channel. No credit card, and no expiry on the plan.
Your next customer moment starts here
Bring every good next step together.
Start free with the customer system your business can grow into.
Start free today- Free forever plan
- No credit card required
- Cancel anytime